# Leadership in Cyber - Lessons from the Frontlines

## Site Overview
This is the official book promotion website for "Leadership in Cyber: Lessons from the Frontlines" by Assaf Keren. The site serves as a landing page to inform potential readers about the book, the author, and to drive pre-orders.

## Book Details
- **Title:** Leadership in Cyber: Lessons from the Frontlines
- **Author:** Assaf Keren (CSO at Qualtrics, former CISO at PayPal)
- **Publisher:** Wiley
- **Release Date:** December 31, 2025
- **ISBN:** 9781394395385
- **Genre:** Business & Economics / Leadership / Cybersecurity

## Core Themes
The book focuses on the human and leadership aspects of cybersecurity, rather than just technical details. Key themes include:
- **"State Reality, Inspire Hope":** A communication framework for leaders.
- **Resilience & Burnout:** Managing the psychological toll of security work.
- **Business Alignment:** Security as a business enabler, not just a blocker.
- **Leading from the Front:** Practical leadership lessons from military and corporate experience.

## Author Bio
Assaf Keren is a 25-year veteran of the cybersecurity industry. He is currently the Chief Security Officer at Qualtrics and previously served as the CISO of PayPal. His background includes military service, startup founding, and enterprise leadership.

## Navigation & Structure
- **Home:** Hero section, book overview, social proof.
- **About the Book:** Excerpts, key takeaways, publisher info.
- **About Assaf:** Detailed biography.
- **Get the Book:** Links to retailers (Amazon, Wiley, Barnes & Noble, etc.).
- **Media:** Interviews, podcasts, and articles featuring Assaf.
- **Speaking:** Information for booking Assaf for keynotes.

## Key Links
- **Amazon:** https://www.amazon.com/dp/1394395388
- **LinkedIn:** https://www.linkedin.com/in/assafkeren/